Tag: business
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Leveraging Marketing Analytics Across Departments
My Cozy Marketing Office Just Got Crowded When planning out my career in marketing and digital analytics, I thought about a cozy office in the marketing department. Maybe even something work from home that required a few chats with the fellow marketers and supervisors here and there. I think about website traffic, clicks, conversions, social…
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Mobile Marketing Ethics in Action: Understanding FTC Enforcement
How the Cerebral and BetterHelp Cases Reveal the Real Cost of Deceptive Mobile Marketing Mobile marketing works best when it feels helpful rather than manipulative. The FTC’s actions against companies such as Cerebral and BetterHelp demonstrate how quickly consumer trust can be damaged when companies fail to prioritize transparency, privacy, and honest communication, making ethical…
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Coca-Cola and Functional Beverages
Coca-Cola and the functional beverage category reflect broader shifts in consumer preferences toward health, wellness, and added functionality in everyday products. Functional beverages provide a strong foundation for analyzing consumer behavior because they are closely tied to lifestyle, motivation, and value-based decision-making. Coca-Cola is often associated with traditional carbonated soft drinks, but the company’s portfolio…
