Tag: content-marketing
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KPIs and Business Goal Alignment: Focusing On What Matters
Digital marketers should focus on relevant key performance indicators (KPIs) that align with their business objectives. While various metrics like website clicks and engagement provide insights, the right KPIs help track progress towards specific goals, enabling marketers to make informed decisions and improve campaign effectiveness.
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Leveraging Marketing Analytics Across Departments
My Cozy Marketing Office Just Got Crowded When planning out my career in marketing and digital analytics, I thought about a cozy office in the marketing department. Maybe even something work from home that required a few chats with the fellow marketers and supervisors here and there. I think about website traffic, clicks, conversions, social…
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Paid vs. Organic Marketing: Setting Realistic Expectations for Long-Term Success
One of the first conversations I would have with a new client is about expectations. This is due to the misconceptions in digital marketing, that every strategy produces immediate results. In reality, paid and organic marketing each have different strengths, timelines, and purposes. Understanding those differences helps businesses invest their marketing budget wisely and avoid…
