Category: Uncategorized
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Mobile Marketing Ethics in Action: Understanding FTC Enforcement
How the Cerebral and BetterHelp Cases Reveal the Real Cost of Deceptive Mobile Marketing Mobile marketing works best when it feels helpful rather than manipulative. The FTC’s actions against companies such as Cerebral and BetterHelp demonstrate how quickly consumer trust can be damaged when companies fail to prioritize transparency, privacy, and honest communication, making ethical…
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Coca-Cola and Functional Beverages
Coca-Cola and the functional beverage category reflect broader shifts in consumer preferences toward health, wellness, and added functionality in everyday products. Functional beverages provide a strong foundation for analyzing consumer behavior because they are closely tied to lifestyle, motivation, and value-based decision-making. Coca-Cola is often associated with traditional carbonated soft drinks, but the company’s portfolio…
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Inside the Research: What I’ve Learned About Launching Provi
Bringing the Provi concept to life will require digging into who the target market for Provi will be, and whether it will fit into the functional beverage market. Several early findings have helped clarify Provi’s intended consumers, its direction, and key limitations that will need direct attention moving forward. Marketing Research that Supports Provi’s Organizational…
