Tag: nutrition
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Coca-Cola and Functional Beverages
Coca-Cola and the functional beverage category reflect broader shifts in consumer preferences toward health, wellness, and added functionality in everyday products. Functional beverages provide a strong foundation for analyzing consumer behavior because they are closely tied to lifestyle, motivation, and value-based decision-making. Coca-Cola is often associated with traditional carbonated soft drinks, but the company’s portfolio…
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Inside the Research: What I’ve Learned About Launching Provi
Bringing the Provi concept to life will require digging into who the target market for Provi will be, and whether it will fit into the functional beverage market. Several early findings have helped clarify Provi’s intended consumers, its direction, and key limitations that will need direct attention moving forward. Marketing Research that Supports Provi’s Organizational…
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PepsiCo’s New Product: “Provi”, a Probiotic Soda for the Health Consious Consumer
About PepsiCo PepsiCo is a global leader in the beverage and snack industry with over 500 different brands. Over 1 billion of their products are consumed daily, including brands such as Pepsi, Mountain Dew, Lay’s, and Doritos (Purdy, 2024). With a reputation for innovation and sustainability (Pepsico, 2025), PepsiCo’s long-term growth strategy includes adapting to…
